PLAY

Playda — Games for Good

You play.Someone gets help.A brand made it possible.

Playda turns everyday gaming into everyday giving. Every play funds a cause. Every share multiplies the impact. Every brand gets a story worth telling.

Start a campaign →See how it works ↓
0

Unique plays

0

Share clicks donated

0

Campaigns run

How it works

Simple for everyone.

Five steps. No ops burden. No app download. Just a link that does good.

01

Brand sponsors a campaign

Pays Playda for a play-target campaign tied to a cause of their choice. Funds go directly to the charity via our verified payment gateway.

02

Campaign goes live

A branded game link is shared with the brand's audience — directly or through their marketing team. No tech integration. Just a link.

03

Player plays a 60-second game

No app. No sign-up. Browser opens, game starts. Word puzzle, connections, block blast. Done in under a minute.

04

Share. Every click also donates.

Player shares their result. Every click on that link increments the counter — no game required. Sharing is giving.

05

Brand gets the story

Verified impact report. Verified payment gateway transfer confirmation. Opted-in email list. LinkedIn post ready to publish.

Your brand, everywhere it matters

Three moments.
One campaign.

Your brand appears on the game screen, the live counter, and the end screen — the three moments players are most engaged. Replace these with your logo.

YOUR LOGO
GAMES FOR GOOD
MENTAL HEALTH · CAMPAIGN
WORD PUZZLE
GUESS THE WORD · 4 TRIES LEFT
P
E
A
C
E
7,432
of 10,000 plays

Game screen

YOUR LOGO
LIVE
CAMPAIGN PROGRESS
7,432
of 10,000 plays
[X] [impact units]
funded for [your chosen cause]
2,568 plays to go · share to help

Live counter

YOUR LOGO
WELL PLAYED
3/6
SOLVED IN 3 TRIES
YOUR PLAY DONATED
₹20
to [your chosen charity]
Verified via verified · receipt on email
SHARE + EVERY CLICK ALSO DONATES →
Come back tomorrow for a new puzzle

End screen

PLACEHOLDER SCREENS — REPLACE LOGO WITH YOUR BRAND

The social engine

7,432

of 10,000 plays

= [X] impact units
for [your chosen cause]

Nobody loses. Collective progress makes every player a winner. Every play moves the counter. Every share multiplies it. ‘2,568 to go’ is a reason to forward the link.

74.3% — POWERED BY YOUR BRAND

The games

5 games.
Chosen by data.

Familiar mechanics. Loved by anyone who plays Wordle, 2048, or Candy Crush. Data-backed. Under 60 seconds each.

01
Daily habit

Word Puzzle

10M daily players — NYT Wordle 2024

Wordle-style. One word per day. Cause-themed clues. Highest daily return rate of any game type. Hindi variant available.

Live daily
02
Most shared right now

Connections

NYT's fastest growing game 2024

Group 16 words into 4 cause-linked categories. Each category tells part of the brand story. Most debated and shared daily game right now.

Live daily
03
#1 downloaded 2024

Block Blast

24.87M downloads in 1 month globally

Clear falling blocks. Tetris-inspired but no time pressure. Highest brand exposure per session — 5 to 15 minutes of play.

Endless
04
Social + competitive

Reaction Tap

Top 2–5 min break game — GamingLab 2026

Tap the target fastest. Zero knowledge barrier. No age, language, or skill requirement. Competitive, funny when you fail.

60 seconds
05
One more swipe

2048

Impossible to play just once

Merge tiles to reach 2048. Deceptively simple, strategically deep. Highest session duration of all 5 games — maximum brand time.

Endless

The causes

Causes people
actually care about.

Every cause is verified, measurable, and routed directly via our verified payment gateway. No compliance risk. No middleman.

🧠

Mental Health

iCall (TISS) · Vandrevala Foundation

Sessions funded. Hours of support.

🐾

Animals

Stray Animal Foundation · Wildlife SOS

Animals sterilised, vaccinated, rehomed.

🌱

Environment

Marpu · Haiyya

Trees planted. Activists trained.

🩸

Period Poverty

Goonj · The Pad Project

Kits distributed. School days saved.

📱

Digital Access

Pratham · Khushi Baby

Children reached. Health records created.

Pick your cause

Brand chooses from curated list

Every cause verified, measurable, our verified payment gateway-listed.

Four winners. Zero losers.

What everyone gets.

For the player

Fun with
meaning.

  • 60-second game. No app. No sign-up.
  • Score to share. Counter to watch move.
  • Every share click also donates — sharing is giving.
  • Optional: email once, get charity impact updates.
  • A child got fed. You did that.

For the brand

A story
worth telling.

  • Logo on a game thousands play.
  • Real-time counter with brand name attached.
  • Opted-in email list of cause-aligned consumers.
  • Verified payment gateway transfer — not a claim, a receipt.
  • "We funded 500 meals this month." LinkedIn-ready.

For the agency

A fresh
idea to pitch.

  • Novel campaign your client hasn't seen before.
  • Zero extra ops — just share the link.
  • Impact report you can put your name on.
  • Reason for your client to stay loyal.

For the charity

Funds from
a new audience.

  • Direct payment gateway transfer — no admin overhead.
  • Younger donor base than traditional charity channels.
  • Visibility without asking for it.
  • Real impact, verified and reported.

For charities

Your cause.
Our players.

Every campaign is tied to a verified cause. Funds route directly via our verified payment gateway — no admin overhead, no delay. If your charity does measurable good, we want to work with you.

Charity partners

Partners announced soon.

We’re onboarding our first cohort of verified charity partners. Each is evaluated for measurable impact, our verified payment gateway eligibility, and cause relevance.

🧠
Mental Health
Counselling · Helplines · Support
EVALUATING
🐾
Animal Welfare
Rescue · Rehome · Vaccinate
EVALUATING
🌱
Environment
Trees · Water · Climate
EVALUATING
🩸
Period Poverty
Kits · Dignity · Education
EVALUATING

Apply to be a partner

Does your charity make it measurable?

We onboard charities that can tell players exactly what their play funded — meals, animals, kits, sessions. If you have a clear cost-per-impact figure, we want to hear from you.

Registered NGO with 12A / 80G / Section 8
Listed or eligible for our verified payment gateway
Clear cost-per-impact metric (eg. ₹X per [unit])
Able to provide monthly impact updates to donors
Cause is measurable, visual, and shareable
Apply to partner with Playda →

WE REVIEW ALL APPLICATIONS WITHIN 5 WORKING DAYS

One campaign.
One cause.
One story.

We’re running our first campaigns now. One brand per campaign. Bring your cause, we’ll bring the game.

WhatsApp ushello@playda.io

No app. No friction. Just a conversation.